Southwest Airlines Announces Changes to Baggage Policies

Southwest Airlines, a popular carrier known for its free checked bags, has announced that it will now be charging fees for checked luggage. This change will affect all flights booked after May 28, with a fee of $35 for the first checked bag and $45 for the second. However, customers who booked their flights prior to this date will still be able to check two bags for free. There are some exemptions to this new policy, including A-List Rapid Rewards loyalty members, holders of the airline’s branded credit card, and those traveling on a business fare.

The decision to charge for checked bags brings Southwest’s policies in line with other major airlines, such as Delta, American, and United, who also charge fees for checked luggage. Some airlines, such as JetBlue and Frontier, have varying fees depending on factors such as when the bag is purchased or the departure date. This change is expected to increase Southwest’s revenue, as the airline typically has two to three times more checked bags than other carriers.

This move marks a significant change for Southwest, which has always prided itself on offering free checked bags since its inception over 60 years ago. The airline even trademarked its “bags fly free” slogan, which has been a key part of its marketing. However, with pressure to increase profitability, Southwest’s policies have shifted, including the recent announcement of a new seating policy and the addition of “basic economy” fares.

The airline’s decision to charge for checked bags is expected to bring in significant revenue, but it is still a fraction of what other airlines collect in baggage fees. In 2024, Southwest collected $83 million in baggage fees, while American Airlines collected $1. 5 billion, United collected $1. 3 billion, and Delta collected $1 billion.

In addition to changes to its baggage policies, Southwest has also started selling tickets on third-party sites, such as Expedia, in addition to its own website. This move is expected to attract more customers and increase revenue. Southwest has also introduced “basic economy” fares, which are low-priced tickets with more restrictions, to compete with budget airlines.

These changes come after Southwest has faced pressure from activist investor Elliott Investment Management, who took a $1. 9 billion stake in the airline last year. With these changes, Southwest hopes to increase profitability and attract more customers while still maintaining its reputation for affordable and reliable air travel.