Southwest Airlines Implements New Baggage Policy, Introduces Baggage Fees

Southwest Airlines has recently announced a change to their long-standing luggage policy, which has been a key differentiator for the budget carrier. Starting with flights booked on Wednesday, the airline will now charge a fee for checked baggage. This change comes as a surprise to many, as Southwest had built years of advertising campaigns around their policy of allowing passengers to check up to two bags for free.

New Baggage Fees and Restrictions

Under the new policy, Southwest will charge $35 for a first checked bag and $45 for a second checked bag. Weight and size limits will also apply for all bags. This change will affect all customers who have not reached the upper tiers of the airline’s Rapid Rewards loyalty program, purchased a business class ticket, or hold the airline’s credit card.

However, Southwest will still offer two free checked bags to Rapid Rewards A-List preferred members and customers traveling on Business Select fares. A-List members and select customers will also be eligible for one free checked bag. Additionally, passengers with Rapid Rewards credit cards will receive a credit for one checked bag.

Impact on Customers and Airline

Southwest estimates that this new policy will bring in approximately $1. 5 billion a year, but also result in a loss of $1. 8 billion from customers who chose to fly with the airline because of its generous luggage allowance. This change is a part of the airline’s efforts to boost profits and revenue, as they have recently faced pressure from activist investors. In addition to the baggage fees, Southwest has also made other changes such as charging extra for more legroom and offering red-eye flights.

Other Changes at Southwest

Aside from the baggage policy, Southwest has also announced other changes that will take effect in the near future. This includes requiring passengers to keep their portable chargers in plain sight while using them, due to concerns about the growing number of lithium-ion battery fires. The airline has also announced that it will be leaving behind their open-boarding system and implementing assigned seating on flights next year.

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