Air India has undergone a major transformation in the past three years, focusing on product consistency and competitive pricing to strengthen its domestic and international presence. In an exclusive interview with Business Today, CEO Campbell Wilson shared the airline’s progress and future goals.
The transformation of Air India has been centered around the merger of four airlines into a two-brand structure – Air India and Air India Express – and the introduction of over 100 new aircraft. With a current fleet of 470 planes, Wilson confirmed that the complete transformation, including cabin upgrades, will be completed by 2027.
Wilson highlighted the airline’s commitment to providing a world-class product, with its A350s already flying to Heathrow and New York. The goal is to bring all legacy aircraft up to this standard, with narrowbody upgrades to be completed this year and widebody retrofits already underway.
In light of India’s increasingly price-sensitive aviation market, Wilson acknowledged the importance of maintaining a lean cost structure while also delivering consistent and high-quality service. He emphasized that the airline’s focus is on providing a premium experience with value, as competition intensifies and low-cost carriers expand into international markets.
Despite pulling out some aircraft for retrofitting, Air India’s domestic market share has risen from 8-9% to 25-26% since its privatization. The airline aims to reach a 30% market share by the end of its five-year plan, with a strong hold on key metro routes where it already holds 50% share.
As new airports like Navi Mumbai come online, Air India plans to operate from both the existing and upcoming hubs. However, Wilson highlighted the complexity of functioning as a hub carrier and ensured that the airline is working closely with airport operators to ensure a seamless transition without compromising network efficiency.
With 65% of its capacity allocated to international routes, Air India’s CEO stressed the need for improved airport and airspace infrastructure in India to support projected growth. He highlighted the importance of terminal expansion, faster immigration processes, and modern air traffic management, stating that India should not just be a travel destination but also a transit hub.
Despite facing supply chain delays that pushed back aircraft deliveries and retrofits, Wilson remained optimistic about the airline’s future. He stated that the heavy lifting has been done, and now the focus is on consistency, reliability, and financial strength.
As India’s aviation industry continues to mature, Air India is positioning itself not only as a national carrier but also as a global one, with a sharp commercial edge and a commitment to providing world-class service.