Hawaiian Airlines Reveals New Livery Celebrating oneworld Membership

Hawaiian Airlines recently announced the unveiling of its newest aircraft livery, showcasing its membership in the oneworld alliance. The livery, applied to an Airbus A330, features a purple oneworld mark and the phrase “Aloha a puni ka honua,” which translates to “Aloha all around the world. ” The airline’s iconic Pualani logo can still be seen on the tail assembly, while a stylized maile lei wraps around the fuselage.

Alisa Onishi, managing director of marketing at Hawaiian Airlines, expressed the significance of the new livery in a news release. “This design represents the essence of what it means for Hawaiian Airlines to be a part of the oneworld alliance – sharing aloha, ʻŌlelo Hawaiʻi (the Hawaiian language), and our deep connection to Hawaii with more people around the globe,” she stated. “Language is a crucial element in preserving Hawaii’s culture, and by featuring ʻŌlelo Hawaiʻi on our aircraft, we honor our heritage and bring the spirit of Hawaii to all the destinations we serve.

There has been no official announcement on when the new livery will enter service or which routes it will operate on. Hawaiian Airlines joined the oneworld alliance in April, becoming the newest member of the global airline alliance.

A Symbol of Hawaiian Culture and oneworld Values

The new livery is not only a celebration of Hawaiian Airlines’ membership in the oneworld alliance but also a representation of the airline’s commitment to preserving and promoting Hawaiian culture. The phrase “Aloha a puni ka honua” and the use of ʻŌlelo Hawaiʻi on the aircraft honor the language and traditions of Hawaii, showcasing the airline’s deep connection to its home state.

The oneworld alliance, established in 1999, is one of the world’s leading global airline alliances. It brings together 14 airlines, including industry giants such as American Airlines, British Airways, and Qantas, to provide customers with seamless travel experiences and benefits across the network.

Hawaiian Airlines’ membership in the alliance allows it to expand its reach and offer customers more travel options to destinations beyond its own network. In turn, the airline’s unique culture and Hawaiian hospitality will be shared with more travelers from around the world.

A Bright Future for Hawaiian Airlines and oneworld

The new livery is a symbol of the exciting future ahead for Hawaiian Airlines and its partnership with oneworld. As travel continues to recover and demand for international and domestic flights increases, the oneworld alliance will be a valuable asset for the airline and its customers.

With this new livery, Hawaiian Airlines proudly showcases its commitment to its roots and its dedication to providing exceptional service to its passengers.