United Airlines is making significant changes to its business class offerings in an effort to attract more travelers to the United States and gain a competitive edge over Qantas. This move comes as the country faces backlash against international travel due to the ongoing global trade war led by US President Donald Trump.

As one of the largest airlines in the United States, United is investing over $150 million annually to elevate its in-flight experience for long-haul travelers. This includes adding more spacious and private seats, as well as upgrading its food and beverage offerings to a fine dining experience at 35,000 feet.

The airline’s new business class product, the United Polaris Studio suites, features lie-flat, all-aisle-access seats that are 25% larger than their standard Polaris seats. These premium seats will be located in the front of the plane, ahead of the already popular Polaris business class.

This move by United is part of a growing trend among airlines to cater to the higher-paying international traveler market. This has become increasingly important for US carriers, as United reported a 6% decrease in booked international passengers from Europe and a 9% decrease from Canada in the second quarter of the year.

According to Andrew Nocella, United’s chief commercial officer, the pandemic has conditioned consumers to seek out more space and higher quality service while flying. He also stated that the demand for premium seating has only grown stronger, even amidst the current travel climate.

The airline’s upgraded food and beverage options will