Southwest Airlines, known for its popular “Bags Fly Free” policy, recently made a major change by announcing the end of free checked baggage for most travelers. The new policy went into effect on May 28, requiring passengers to pay for their first and second checked bags.

According to CEO Bob Jordan, this change is part of a larger transformation to meet evolving traveler expectations and improve the airline’s profitability. It is expected to generate $4 billion in profit for the airline.

In an interview with The New York Times, Jordan explained that customers today are looking for more choice, especially after the pandemic. The move towards baggage fees is a response to these changing needs and wants. However, Jordan asserts that this change is not solely driven by investor pressure, but rather reflects industry trends and consumer behavior. In fact, most other U. S. airlines and many international airlines already charge for checked bags.

Jordan also addressed concerns about potentially leaving out infrequent customers. He reassured that Southwest is not abandoning anyone and that customers can still expect great fares from the airline. He also hinted at further updates to their strategy in the future to better meet the needs of their customers while staying true to their values of great service and hospitality.

Previously, Southwest was the only major U. S. airline to offer two free checked bags for all passengers. With the new policy, the airline is now in line with its competitors such as American, Delta, and United Airlines, which charge between $35 and $50 for checked bags.

A Southwest spokesperson told Newsweek that the new policy will charge $35 for a first checked bag and $45 for a second checked bag, with weight and size limits applying. However, there are still some benefits for certain travelers, such as Business Select flyers and Rapid Rewards A-List Preferred members who can continue to check two bags for free. A-List status holders and Southwest credit card users can also check one bag at no extra cost.

As Southwest continues to adapt its business model, further updates to fare classes and rewards programs are expected. The airline remains committed to finding ways to improve profitability and meet the changing needs of its customers.